Creating a successful YouTube video isn’t easy, especially if you’re a beginner with little experience in making videos that gain traction. But it’s not impossible either. There are some smart strategies for creating YouTube videos that can help you reach a larger audience, increase your subscribers, and grow your channel.
In this article, we’ll talk about 15 smart strategies for creating videos to profit from YouTube. What are you waiting for? Grab a cup of coffee and start reading right away.
1. Ride the Trend
One trend ends, and another begins, and there’s always more. You need to take advantage of this and make trends bring you thousands of views and new subscribers. How? It’s easy through keywords – the words viewers are searching for. By knowing which ones are being searched for heavily, you can reach a larger audience.
You can find search volumes for keywords using tools like:
- Google Trend
- Google Keyword Planner
- Ahrefs Keyword Generator
Try as much as possible to create high-quality content that matches the trend or targeted keywords. This way, you can gain a real follower, not just a single view.
Also, by following events and news related to your channel’s content, you can find out what topics your audience is interested in at any given time. Therefore, you should be well-informed about the field you talk about on your channel and take any opportunity to create content around anything that becomes popular among your audience.
2. Shocking and Eye-Catching Titles
Just as people judge books by their covers, they also judge videos by their titles and thumbnails. So, take your time choosing your video titles carefully to attract many views and sales.
example, instead of titling your video “Earning from Affiliate Marketing,” make it “How I Earned $1000 a Month from Affiliate Marketing.”
That makes a big difference, doesn’t it? But be careful not to mislead your audience. Use attention-grabbing and shocking titles, but don’t deceive your viewers. You might trick them into clicking on your video, but what then? They’ll watch the video, get disappointed, and they won’t follow you or watch your other videos.
Treat the title as a promise. When you write a title for your video or article, you’re giving a promise to the viewer or reader, and you must fulfill it.
3. Create a Series of Videos on One Topic
A highly successful strategy for creating YouTube videos is to choose a broad topic and break it down into several smaller, interconnected topics. This approach not only helps boost your video rankings and attract many interested viewers, but it also makes it easier to plan your video content.
One of the most famous channels that does this is Crash Course, which, at the time of writing, has achieved over 1.7 billion views and gained 13.7 million subscribers. This channel takes a large subject like computer science, space science, or literature and creates a series of short videos on it, gaining significant popularity as a go-to resource for anyone wanting to learn a topic.
You can do this too, and over time, you’ll build a reputation as a reliable and good source of information, gain thousands of views and new subscribers, and achieve great earnings.
4. Presenting Something New and Unexpected
You might think the fourth strategy for creating YouTube videos is a bit silly since it’s expected that you’ll provide something new that benefits your audience. But reality tells a different story. Online content, especially in Arabic, is often repetitive and rehashed, and it’s rare to find someone offering original and useful content.
This presents an opportunity for those who provide valuable and original content to gain fame. To be one of them, you need to focus intently on your content. Watch a large number of Arabic and English videos on the topic you’ll present, and then try to offer something new, whether it’s a piece of information, a new perspective, simplification, or even compiling and condensing the information in those videos.
5. Short Videos
This strategy has proven successful recently, as all platforms have become optimized and encouraging of short videos, whether on YouTube, Instagram, Facebook, or even YouTube itself. You can focus on using this type of video across all platforms and benefit from it to build a large follower base quickly.
Even if your videos are long, you can cut them and turn them into short videos to be published on the platforms mentioned above. The advantage of short videos at this time is that you can profit from them..
6. Following a Specific Pattern in Your Videos
This strategy for creating YouTube videos requires that you already have a decent following. The secret to this strategy is that people love what they are accustomed to and can predict. You can use this to your advantage by adopting a specific pattern in your videos, especially if your channel is specialized, such as in reviews.
To illustrate, let’s imagine you’re reviewing novels on your channel. To create a specific pattern for your videos, you can start by talking about the author, then the language of the novel and the nature of the characters, followed by the plot and lessons from the novel, and finally, the pros and cons of the novel. This specific pattern can be used to review novels by Naguib Mahfouz, Haruki Murakami, or any other author.
7. Honesty and Objectivity
The seventh strategy for creating YouTube videos is crucial if your niche is product reviews. I believe you watch many reviews and articles about products before buying them—just like I do and everyone I know.
And you definitely know the websites and YouTube channels whose reviews you trust and are confident they won’t mislead you. That’s the seventh strategy for creating YouTube videos on your channel. Being honest and objective in your reviews, showing the true pros and cons of products, will make viewers trust you. As a result, your viewership and subscribers will increase, and these followers will recommend your videos to their friends to learn your opinions on products before buying them.
Of course, honesty and objectivity don’t mean you can’t market and benefit from products. It just means not misleading viewers to push them into buying products.
8. Collaborating with Celebrities and Other YouTubers
The eighth strategy on our list for creating smart YouTube videos is to collaborate with other celebrities and YouTubers who have many followers in your niche. By preparing a video of this type, you’ll attract new viewers from this celebrity’s followers who may not have heard of you before.
Many YouTube channels now do this in all fields, whether through videos or podcasts broadcast on YouTube. You can do this too. All you have to do is figure out how to reach these celebrities and get them to agree to appear with you.
9. Personal Videos (Making Yourself the Focus of Your Channel, Not the Content)
The ninth strategy I recommend for creating smart YouTube videos is to make yourself the focus of your channel and content. Make everything related to you in some way. You should be able to tell a story about what you present or link it to yourself, your life, or an event that happened to you.
People love stories and are addicted to them, so if you want them to keep following and watching you, try giving them your content in the way they like. People also need “company,” which is why there’s great popularity for YouTube channels of couples, families, and friends.
You can see this in brands associated with individuals, like Elon Musk, Gary Vee, Tony Robbins, Mahmoud El-Araby, and others.
10. Stories
The tenth strategy we recommend for creating smart YouTube videos is using stories. This is a general strategy, and one way to do it is what we mentioned in the ninth strategy.
I don’t need to talk much about storytelling or the skill of storytelling because we live in a world built on stories and tales. From childhood to old age, we learn about the world through stories. You can take advantage of people’s love and familiarity with stories to create content that wins views and followers.
11. Posting Videos on Your Website and Blog
The eleventh strategy we recommend for creating successful YouTube videos is posting these videos on your website and blog. When you publish a video on YouTube and embed it on your website or blog, you’ll improve the ranking of your website on search engines like Google.
This means increasing traffic to your website and blog, which helps you achieve more profits. In addition, it’ll increase your views and followers on YouTube.
Imagine what happens when you do this regularly and methodically. YouTube becomes a source of traffic and profit for your website, and your website becomes a source of views and profits for your YouTube channel, creating a positive cycle.
12. Paying for YouTube Ads
If you’re financially well-off and want to grow your channel quickly, paying for YouTube ads is the twelfth strategy I recommend to you. All the strategies we mentioned can bring you hundreds of views, but YouTube ads will get you thousands of views in a short period, which means a faster growth rate.
The secret behind YouTube ads is that they’re paid to a giant platform with all the tools needed to maximize the benefit of your money. This giant platform uses a variety of different tactics to target your potential followers and viewers. For example, if you have a YouTube channel in the health and fitness niche and you’re promoting a video on it, your ads will appear for those interested in health, fitness, and the like. It’s that simple.
And as I mentioned, you’ll gain thousands of views in a short period. YouTube ads also provide you with an opportunity to gain real and interested followers, and all of this means faster and greater profits.
13. Add Background Music to Your Videos
Do you want to gain a competitive advantage in creating successful YouTube videos? Then, the thirteenth strategy we recommend is to add background music to your videos. In our article, we explained that the biggest mistake is to create YouTube videos without sound or background music.
It’s a fact that the sounds and music you hear while watching a video or movie affect your brain, making you feel fear, excitement, happiness, or sadness. Therefore, you should use this fact in your favor to enhance the effectiveness of your video and message.
You can easily get free background music from the audio library on YouTube itself or from websites like bensound.com and purple-planet.com.
You can also get paid music from the best sites to buy music and sound effects.
Read also: How to Profit from YouTube Step by Step
14. Promoting Your Video on Other Platforms
The fourteenth strategy I recommend for creating successful YouTube videos is to promote them on other social media platforms. Platforms like Facebook, Instagram, TikTok, and LinkedIn can bring you a lot of new viewers and subscribers. Of course, each platform has its own style, so you must study each one well and take advantage of it to get the best results.
15. Be Consistent in Posting
Lastly, the fifteenth strategy for creating successful YouTube videos is to be consistent in posting. Posting regularly helps you keep your viewers and subscribers engaged and attract new ones. It also helps you build a strong presence on YouTube.
You can choose a posting schedule that works best for you, whether it’s daily, weekly, or bi-weekly. Just make sure to stick to it and deliver quality content every time.
Now that you’ve learned these 15 smart strategies for creating successful YouTube videos, it’s time to start applying them and see your channel grow. Remember, success on YouTube takes time, effort, and consistency, but with the right strategies, you can achieve your goals and make a name for yourself in the YouTube community.
